Corectitudinea politică nu este altceva decât o poliție a ideologiei politice. Până și o fabrică de ciocoaltă elvețiană de tradiție își pierde contractul cu Swiss Arilines pentru că patronul are vederi creștine.

Swiss Airlines breaks contract with evangelical chocolatier after pressure of LGBT groups

Läderach had suffered attacks against its shops and boycott calls by political parties. The reason is the founding family’s support for the March for Life and their Christian views on marriage and family.

A Swiss Airlines plane. / Facebook Swiss

A chocolatier business has been targeted by radicals in Switzerland for the Christian convictions of its owners.

Läderach has been producing premium chocolate products for more than 50 years and employs around 700 people in Switzerland and other countries around the world. The chocolatier has 60 shops and is one of the biggest employers in the Alpine Canton of Glarus.

The founder of the business, Jürg Läderach, an evangelical Christian, is also chair of the non-profit group Christians for Today (cft), whose vision is to “protect and support of Christian values according to the model of the Bible”.

Among their priorities are, according to the cft’s website, family and marriage, the defence of freedom of conscience, expression and belief, and the protection of the unborn.


Radical groups started to publicly aim against Läderach in autumn, after discovering that Christians for Today was one of the 14 groups that co-organise the annual March For Life, which in its 2019 edition gathered 1.200 people in Zurich in defence of the life of children with Down Syndrome. Only 3 hours after the event, one of the shops of Läderach in the city was attacked with paint.

Some days later, in the city of Basel, another shop of the company was vandalised, this time with butyric acid. Firemen had to take action and the store had to close two days to remove the stench.


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